About us

the woolroomTM was born when some like-minded people got together to change the way that the world sees wool products. We passionately believe that products made from wool fibre can help us all live a better, healthier and happier life. Wool is a natural, renewable resource that has so many other fabulous characteristics too. Just have a look at some of our wool bedding products to see how wool can give you better, deeper sleep!

We are a privately owned company located in the former world wool capital: Bradford, England. We know that the wool fibre that our city was built upon has unique and unmatchable qualities, however wool products have sometimes become known as "old fashioned", "itchy-scratchy" and "hard to care for". This does not have to be the case. 

With our collection of products, we prove that by listening to and understanding the needs of the modern consumer, we are able to provide very relevant and truly valuable natural products which fundamentally contradict those common misconceptions. We are not trying to mislead you - not all wool products are of premium quality or fit for purpose. However, you can be confident that due to our status as wool-groupies, we will not let any substandard wool products be shown on our site or sold to you.

The wool products you will find in this site are design-led, soft and where possible, machine-wash and tumble-driable. As you can see throughout this site, there are many wonderful wool products being produced by very committed and talented wool specialists throughout the world. Wool has an incredible number of beneficial characteristics that have not been properly demonstrated. As a result, we have created a growing information resource called Woolipedia. Woolipedia can be used by wool-groupies, wool consumers, wool designers and wool demand chain participants alike. We would be pleased to hear your suggestions of additional material that can be placed into Woolipedia.

We don't know each other very well yet, so as a consumer please take confidence that you are financially protected by the fact that we use the world recognised Paypal payments system. Our objective is that as we get to know each other better, you will tell us what you like and don't like through our wool blog. In addition, we are looking forward to hearing from you about the type of products you would like to see us provide - once we know what you want we will scour the world to bring these products to you.

When we started on our quest, one of the key drivers that motivated us was the desire to create a community that understands, and is passionate about the benefits of using, manufacturing and owning wool products. So this led us to the concept of creating a forum where all members of the demand chain, including the final consumer, can meet together to discuss our products, their benefits, ways to use them, ways to make them better and ideas for as yet uncreated products made from wool.

In the business area of our site, the woolroomTM member companies are able to bid for hospitality projects defined by world leading architects. Ultimately these projects will lead to new product innovations which will be seen in the hospitality arena and will be ultimately available to the consumer through the wool room. Through the business area, we will be in a position to provide our commercial clients with the support to convey the genuine message to the modern consumer that wool is a truly relevant, unique and necessary fibre for our health and happiness.

Ultimately, our aim is that every time you visit the woolroomTM, you feel good as a result.

• Feeling Good for the environment as you are buying a product made from a renewable resource
• Feeling Good for yourself if you want to just feel pampered
• Feeling Good as your wool product will help you to be healthier and sleep better (if it is a duvet!)
• Feeling Good for the friends for whom you have bought a natural gift
• Feeling Good in the knowledge that you are supporting companies that our passionate about making a difference through the wool products they are creating; And in these uncertain times,
• Feeling Good about being part of a special community of people who are in the know about the movement towards investment in sumptuous products and away from cheap disposable fashion.

We wish you an enjoyable visit to the woolroomTM and look forward to meeting you back here again soon! Tell us what you think!

the woolroomTM team