It's cool when it's hot, and warm when it's not!

Wool is a natural insulator to keep you warm in winter and naturally breathable to keep you cool in summer. Wool fibre helps to keep your body at the optimal temperature zone for comfort and rest. When used in blankets, synthetic fibres, down and even cotton fibres do not breathe as well as wool, and are more likely to trap heat in your bed. Wool buffers the extreme cold or hot air on the outside, keeping your body in the ideal comfort zone. Baa-rilliant!
 

It's naturally absorbent!

Wool fibre is the original wicking fibre. Wool fabrics can absorb up to 30% of their weight without feeling heavy or damp. Cotton fabrics begin to feel damp after 15%. The fibres "breathe" by absorbing away moisture from the body and releasing it into the air. This quality makes wool fabrics comfortable to wear in warm and cold weather.
 

It resists Mildew and Mold, naturally!

Wool's natural resistance to mildews and moulds comes from the way it repels moisture, and lets moisture pass through it's fibres without trapping it. Mildews and moulds require moisture to live and grow.
 

It's durable!

Laboratory tests have shown that wool fibres resist tearing and can bend back on themselves more than 20,000 times without breaking. Cotton breaks after 3,200 bends, silk fibres break after 1,800 bends, and rayon fibres break after just 75 bends. Wool clothing will last for years. Wool also resists spills and dries very quickly.
 

It's naturally wrinkle resistant!

Wool fabrics resist wrinkles. Wool is the most resilient fibre because it has a natural crimp that helps it keep its shape. Wool fibres can be stretched and still bounce back to their original shape.
 

It's fire retardant!

Wool is safer to wear because of its natural fire-retardant properties. It can resist flame without the chemical treatment involved in fireproofing. Most synthetic fibres ignite easily, burn fiercely and melt at an alarming rate.
 

It's clean!

Wool resists static, dirt and dust. Wool fabric doesn't collect much static because of its absorbent fibres. Static attracts lint, dirt, and dust. Wool fabrics also clean easily because dirt sits on the surface of the fibre. The outside surface of the wool fibre consists of a series of overlapping scales, similar to the feathers on a bird, making it easy to brush off and for stains to lift out.
 

It's hypoallergenic!

Wool is hypoallergenic. Although some people do have a rare natural allergy to Lanolin, the oil found in wool, most people's allergy to wool is a reaction to the many harsh and toxic chemicals that go into the treatment, and finishing of conventional wool garments and bedding. Serious chemical abrasives are routinely used to wash raw wool for processing. Chlorine and mothproofing chemicals are routinely applied to conventional wool before turning it into a finished product.
 

It's renewable and sustainable!

Wool is a renewable resource that can be shorn from sheep annually. It is biodegradable and kinder to the environment than oil-based synthetics, which contribute to global pollution.