Benefits of Wool Mission Sustainability Wool ID

Wool ID: Mattress Collection Farmers

Behind every Woolroom mattress is a community of skilled farmers committed to raising sheep with care and integrity.

February 04, 2025 | Adam Hirst
close up picture of natural wool close up picture of natural wool

Behind every Woolroom mattress is a community of skilled farmers committed to raising sheep with care and integrity. The wool they provide is not only sustainable and renewable but also traceable back to their farms. This ensures every mattress you sleep on carries a story of British craftsmanship, quality, and responsible farming. Discover the farmers who make your mattress naturally better.

  • Adam Hirst

    Adam has spent more than a decade shaping Woolroom’s digital growth, specialising in eCommerce and digital marketing. Based in the UK, he loves using data to make a real difference. Outside of work, Adam enjoys football, rugby and golf, and life at home is happily chaotic with his two young boys.

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