Mission Sustainability Wool ID

Wool ID: Organic Washable Collection Farmers

Certified organic and fully traceable, our Organic Washable collection is built on strong partnerships with farmers who uphold the highest standards of animal welfare and land stewardship.

February 06, 2025 | Adam Hirst
close up picture of natural wool close up picture of natural wool

Certified organic and fully traceable, our Organic Washable collection is built on strong partnerships with farmers who uphold the highest standards of animal welfare and land stewardship. Every farmer you’ll see below contributes to the GOTS-certified wool that makes this range so special - combining comfort, and peace of mind for a healthier night’s sleep.

  • Adam Hirst

    Adam has spent more than a decade shaping Woolroom’s digital growth, specialising in eCommerce and digital marketing. Based in the UK, he loves using data to make a real difference. Outside of work, Adam enjoys football, rugby and golf, and life at home is happily chaotic with his two young boys.

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