What Makes Woolroom Tick 

The MTick® is a universal shopping symbol indicating a product has been independently tested and certified as menopause-friendly. It means the product eases, supports or relieves one or more of the 48 recognised symptoms of perimenopause and menopause.

GenM created the MTick® as a way for women to easily identify menopause-friendly products that have been independently tested and certified. It launched in 2023 in partnership with Boots and has been adopted by retailers including Tesco, Sainsbury's, Morrisons, Next and Holland & Barrett.

A product qualifies in one of three ways: health claims backed by regulatory bodies such as the EFSA or FDA; clinical testing with menopausal women that shows statistically significant results; or independent testing proving its materials or technology support menopause-related needs. Brands also need a Trustpilot score of 4 stars or above.

Pillows, duvets, mattress toppers, mattress protectors, pillow protectors and covers, and extra wool filling across the Classic, Deluxe Washable and Organic Washable ranges carry the MTick®. We have 29 products that are now MTick Certified.

No. The MTick® shows that a product can help ease or manage symptoms, but nothing cures menopause. It's a natural life stage. The MTick® isn't a medical certification, so speak to your GP if you're concerned about your symptoms.