Who is eligible to be a Brand Ambassador?

Our partnerships are available to Creators based in the US and Canada or those who have a US/Canadian shipping address.

Once I've applied, how long will it take to be notified if I've been accepted?

We accept new Brand Ambassadors every few days or as soon as we see a perfect fit for a specific project.

Does it matter how many followers I have?

In short no, We look for creators who have a distinct style and points of view with both small and large followings. If we feel that you fit our brand then we are willing to work with you.

What product can I receive?

Gifting will be determined on a case-by-case basis. If you have specific content or a home project in mind, let us know and we will see which campaign would make sense and which product we can send.

Partner With Us – Wholesale and Collaboration

We’re passionate about sleep, and we love working with bloggers, influencers, and media whose core values align with our own. If championing wool, sleeping naturally, improving sustainable standards, and protecting the health of people and our planet are important to you, we invite you to become a partner. While each partnership is unique, there are three ways to partner with us:

1. Become a Brand Ambassador

2. Write About Us

3. Join our Wholesale Program

Become a Brand Ambassador

Be a voice for nature’s miracle fiber, our products and our story.

About You:

An advocate for sleep, sustainable living, health, wellness, responsible business practices or environmentalism. In most instances, you are an existing Woolroom customer. You have a clear brand in your niche. You also have followers who value your opinion and are engaged with your content. Although a strong social following is important, size is not the deciding factor. The context of your brand, authenticity in your voice, and uniqueness are equally important.

What’s Included & Requirements:

We provide complimentary product and/or product discounts, and you share these products and experiences with your fan base in the form of imagery and/or video content. We can provide resources but we prefer that you create your own. We generally collaborate on social media and may feature you as a customer story — which, in turn, drives traffic and awareness back to you.

How to get started:

Tell us who you are and why you’d make a great Woolroom Ambassador. Don’t forget to include any relevant links to your website, blog, or social media channels.

Apply by emailing media@thewoolroom.com with the relevant information requested above.

Frequently Asked Questions (FAQs)

Media & Journalists

Publish content about us and our products through the press.

About You:

You are a professional journalist, editor, or content contributor at a magazine, newspaper, lifestyle website, or shared network. You have a unique voice, ethical and editorial standards, objectivity, value journalistic independence, and serve a defined audience.

What’s Included:

We provide access to resources, content, background information, and complimentary products, as needed — as well as access to key team members for interviews — to facilitate your editorial product or features. Our mission is to support you and liaise with partners and stakeholders to facilitate your assignment.

How to get started:

Please contact media@thewoolroom.com for all press or media inquiries.

Wholesale Partnership

Share your passion with your clients, prospective customers and a wider following.

About You:

You are an active and registered trade professional or wholesaler. Types of Trade Professionals under this program include interior designers, design professionals, architects, and developers. We would love to know what type of projects you are working on – whether residential or commercial - and naturally, we would love to hear about any sustainability projects (LEED, Green Globes, or other sustainability metrics). Ideally, you also share our passion for green living, health, wellness, responsible business practices, and environmentalism.

What’s Included:

We provide product discounts, and you share our products and our mission with your clients. We also offer dedicated account services tailored to your specific needs.

How to get started:

Complete our application form. Once approved into our wholesale program, you will be shared your discounted prices along with an order form to complete your order.

Visit our wholesale page for more information about this offering.