About Woolroom

Since 2008, Woolroom has been setting the standard for sleep enhancing bedding, mattresses and home accessories. It's been one long, exciting journey. Get to know us and what makes us strive for perfection.

Put Your Pursuit of Better Sleep to Bed Once and for All

We believe everyone deserves the benefits of clean, natural and life-changing sleep. Our products have the science to back them up, ensuring you get a better, cleaner and more sustainable sleep. We're all about the perfect sleep solution for you, using the incredible natural powers of wool to make your life happier and healthier. Get ready to sleep tight and wake up refreshed with Woolroom.

150 Years of Expertise

Woolroom is a family-run business founded in 2008 and grew out of 150 years of experience in sourcing the finest wool and textiles.

When Woolroom began, synthetic, unethically produced fibres in bedding were all the rage. Wool had become so undervalued that the only viable option for farmers was to burn it, affecting livelihoods, wasting the resource and harming the environment.

The thing was, this incredible fibre held the power to help us sleep better and naturally. So we got to work. We made it our mission to ensure wool’s rejuvenating properties weren’t put to bed - at least before being made into wonderful bedding and mattresses.

We also wanted to ensure we were improving the lives of British farmers and their animals as well. We have made it our mission to provide every farmer a fair price for their wool and that their sheep receive humane, ethical treatment for happier, healthier lives.

The Woolroom Story

Woolroom is a family-run business founded in 2008, which grew out of 150 years of experience in sourcing the finest wool and textiles. Originating in Bradford, the “Wool Capital of the World”, Woolroom set out to create home textiles crafted with British wool and other natural fibers designed to deliver the very best night’s sleep. Since then, Woolroom has expanded into global markets taking its offering to all corners of the globe, cementing itself as a world leading brand within the sleep sector.

When Woolroom began, synthetic, unethically produced fibers in bedding were all the rage. Wool had become so undervalued that the only viable option for farmers was to burn it, affecting livelihoods and the planet. The thing was, this incredible fiber holds the power to help us sleep better, naturally. So we got to work creating a responsible choice. We made it our mission to ensure wool’s rejuvenating properties weren’t put to bed - at least before being made into wonderful bedding and mattresses.

As a family-run business, we understand that the future of any industry is in its people. We’re committed to doing the right thing by improving the lives of British farmers and their animals. Now, every farmer gets a fair price for their wool clip, and their sheep receive humane, ethical treatment for happier, healthier lives. Through our Wool ID® Traceable Wool Program, all of the wool that goes into your bedding and mattresses are fully traceable back to a farm in the United Kingdom. Transparency throughout the supply chain is key, we are proud to be the only fully traceable wool bedding and mattress provider in the world. From Sheep to Sleep is our motto.

Award Winning Quality & Recognition

Woolroom is proud to have received the prestigious Queen’s Award for Enterprise in International Trade, the highest official UK recognition for business excellence. This honor reflects our continued growth in international markets, especially in North America, and reinforces our commitment to delivering natural, sustainable sleep products that supports healthier sleep.

For our customers in the United States, it’s a mark of trust, quality, and our dedication to making a positive impact, both in homes and on the planet.

The Home of Better Sleep

At Woolroom, we're redefining sleep with the natural power of wool. Every detail is designed to help you sleep deeper and wake up feeling truly rested. Experience the Woolroom difference where nature, science, and sustainability come together for better sleep.

Discover Woolroom Difference

Why Wool?

Wool bedding is proven to boost your chances of a good night’s sleep by 67% and can help you get 25% more deep, regenerative sleep than other types of bedding. Here’s how: Wool naturally regulates your body temperature and controls moisture, meaning you wake up less and get better sleep It’s also naturally hypoallergenic, so it’s good for alleviating sleep-prohibiting allergies. In fact, we’re the only natural sleep solution approved by Allergy UK.

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A Place to Learn and Talk All Things Sleep

Our Learning Center is your go-to resource for all things wool and sleep. Here, you'll discover how wool can transform your sleep experience, from its natural temperature-regulating and moisture-wicking properties to its role in creating a healthier, more restful night. Whether you're curious about the science behind wool bedding or looking for sleep tips and insights, our Learning Center is here to guide you.