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1. About our cookies policy

Our cookies policy explains how cookies and other tracking devices are used on our website at
This Cookies Policy should also be read alongside our Privacy Policy, which can be accessed HERE.

2. About cookies and how we use them

Cookies are tiny data files stored on your computer or other device when you visit certain web pages. These files gather information which we use to improve the services we provide to you.
We use cookies to keep track of what you have in your basket, and to remember you when you return to our site. To purchase products on our website, you will need cookies enabled. If you don't wish to enable cookies, you can still browse the site and use it for research purposes.

In general terms, cookies can be categorised into:-

- Strictly necessary cookies: cookies required for the proper operation of the website. They include, for example, cookies that enable you to login to your account and use the shopping basket function.
- Analytical/performance cookies: these are cookies which allow us to recognise and count the number of visitors and to see how visitors move around a website. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies: these allow a returning user and his/her preferences to be recognised. This means that the website can then present personalised content and remember your preferences.
- Targeting cookies: these types of cookies record visits to a website, the pages visited and the links followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. They are used to tailor content.

At the moment, we use strictly necessary cookies, performance cookies, targeting cookies and functionality cookies. You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookie Type Issuer Name Duration Purpose
Analytical Google Analytics _gcl_au 3 months This cookie is used by Google Analytics to understand user interaction with the website.
2 years These cookies are used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
    _gid 1 day This cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
Necessary __cfduid 1 month The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information
Analytical Hotjar _hjid 1 year This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID.
    _hjTLDTest Session This cookie is set by Hotjar and is used when the Hotjar script tries to determine the most generic cookie path to use.
    _hjFirstSeen 30 minutes This cookie is set by Hotjar to identify a new user’s first session.
Analytical VWO (Visual Website Optimizer) _vwo_uuid_v2 1 year This cookie is set by Visual Website Optimiser and is used to measure the performance of different versions of web pages.
    _vis_opt_s 3 months 8 days This cookie is used to detect if the user is new or returning to a particular campaign.
    vwo_uuid 10 years This cookie generates a unique ID for every visitor and is used for the report segmentation feature in VWO. Also, this cookie allows you to view data in a more refined manner. If you have the campaign running on multiple domains, you will notice campaign-specific UUID values.
    _vwo_ds 3 months This cookie displays content to the users of our website.
    _vwo_sn 30 minutes This cookie measures the performance of different versions of web pages,
Functionality   _vis_opt_test_cookie Session This is a session cookie generated to detect if the cookies are enabled on the browser of the user or not.
Targeting Microsoft MUID 1 year 24 days Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.
Targeting test_cookie 15 minutes The purpose of the cookie is to determine if the users' browser supports cookies.
Targeting Google DoubleClick IDE 1 year 24 days Stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
Targeting Facebook _fbp 3 months This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting our website.
    fr 3 months This cookie shows relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behaviour of the user across the web on sites that have Facebook pixel or Facebook social plugin.
Necessary Paypal nsid Session This cookie is used to enable the PayPal payment service on the website.
    ts Session This cookie is used to support payment service in a website.
    ts_c Session This cookie is provided by PayPal when a website is in association with PayPal payment function. This cookie is used to make safe payment through PayPal.
Session These cookies are provided by PayPal in association with PayPal payment function.
Functionality Google Tag Manager _dc_gtm_UA-5956105-1 1 minute This cookie sets scripts and codes on to the website and collects statistical data from the users.
Analytical Wool Room _uetsid 1 day This cookie is used to collect analytical information about how visitors use the website. This information is used to compile report and improve the website.
    ciq_new_visitor Session This cookie is set when the customer first lands on the website, It is used to persist the random user ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID.
Functional   GEOSiteprefwoolroom1
1 month These cookies determine the location of the visitors so that the website can produce personalised content.
Targeting   _uetvid cookie 16 days and 16 hours This cookie is set to store and track visits across the website.
1 year
2 years
These cookies are set to market to website users, for example if a user has left items in their purchase basket.
30 minutes
1 month
These cookies are set to follow the website user with targeted content.
    CurrentCustomerwoolroom1 1 month This cookie allows the user to choose between the type of currency it wants to purchase the goods in.

Please note: Third parties, for example advertising networks, social media providers and other external service providers may use cookies and may set them through our website. Those third parties may collect data and serve up adverts on other sites that they think might be of interest to you. We do not have any control over that activity.

3. Session Cookies and Permanent Cookies

Some of the cookies which are used on the website are session cookies. This means that the cookie will expire when your session finishes. Others are permanent cookies which will be stored on your device and will be used to recognise you as a used, the next time you visit.

4. More information

You can block all or certain types of cookies by activating the setting on your browser which allows you to refuse the setting of all or certain types of cookies. Be aware however, that if you use browser settings to block all cookies, you may not be able to access all or some parts of the site and our site may not work as intended and as you expect.

You can learn more about cookies and how to manage them from the article, Internet Browser cookies- what they are and how to manage them.

Learn how to remove cookies set on your device.
We're giving you this information as part of our initiative to comply with recent legislation, and to make sure we're honest and clear about your privacy when using our website.