Mission Sustainability Wool ID

Wool ID: Deluxe Washable Collection Farmers

The Deluxe Washable collection brings together innovation and tradition, using machine-washable wool sourced directly from farms across the UK.

November 07, 2024 | Adam Hirst
close up picture of natural wool close up picture of natural wool

The Deluxe Washable collection brings together innovation and tradition, using machine-washable wool sourced directly from farms across the UK. Each farmer in this list is part of our Wool ID® programme, ensuring that your bedding is traceable, ethical, and made with care. Explore the people and farms behind the fibres that keep you naturally cool, comfortable, and fresh.

  • Adam Hirst

    Adam has spent more than a decade shaping Woolroom’s digital growth, specialising in eCommerce and digital marketing. Based in the UK, he loves using data to make a real difference. Outside of work, Adam enjoys football, rugby and golf, and life at home is happily chaotic with his two young boys.

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