WOOL ID® - TRACEABLE BRITISH WOOL

From Sheep to Sleep

Discover the farm, the flock, and the family behind your wool, right back to the British farms it came from.

A Heritage of Quality and Care

For over 18 years, we've been supporting British farmers and producing world-class wool with integrity, innovation and pride.

100% British Farms

100% British Farms

Sourced from trusted British farms and fully traceable.

Traceable & Ethical

Free From Harmful VOCs

All Woolroom mattresses are free from harmful VOCs.

Innovation in Wool

Innovation in Wool

Investing in research and development for a better future.

Natural & Renewable

Naturally Hypoallergenic

Wool is biodegradable, renewable and sustainably produced.

What is Wool ID®?

Wool ID® is Woolroom’s exclusive traceability programme that allows customers to trace the wool in their bedding and mattresses right back to the farms and flocks it came from. Every product includes a unique QR code that reveals the journey of the wool, from sheep and farm, through grading and craftsmanship, all the way to your home.

The programme was created to bring greater transparency, sustainability and trust to the wool industry.

HOW TO TRACE YOUR WOOL

Scan. Search. Discover

Each product carries a unique lot number and QR code. Scan the QR code to learn more about Wool ID and how to trace the journey of your wool.

  1. Find your lot number: It's on the care label sewn inside your product. It looks like: 12026A
  2. Meet your farmers: See the farms, location, how much wool they have contributed and much more!
  3. Sleep well: Knowing exactly where your wool came from and what it means to the animals, the environment and your comfort.
  • Why Traceability Matters

    Traceability gives us, and you, confidence in every fibre. It means we know where our wool came from, how it was produced and that it meets the highest standards of animal welfare, sustainability and quality. That's why we pioneered a fully traceable system, the first of its kind in our industry, so you can see exactly where it starts and where it ends.
  • Animal Welfare

    Every farm we work with must guarantee all five freedoms of the UK Animal Welfare Act 2006 — freedom from hunger, discomfort, pain, fear, and the freedom to express natural behaviour.
  • Eco-friendly Initiatives

    Traceable wool supports British farmers, protects the planet and delivers unmatched sleep comfort. With Wool ID®, you’ll know exactly where your bedding comes from and why it matters. Ready to sleep better and shop more responsibly?

The Journey of Your Wool

Where We Source Our Wool

Every fleece used in our filled bedding and mattresses is sourced through British Wool, the UK's official wool marketing organisation.

  • Est. 1950
  • Farmer-led cooperative
  • ~30,000 registered UK wool producers
  • Only body still operating under the Agricultural Marketing Act 1958

What British Wool Do For Us

  • Sold by farmers — through British Wool, direct from the farm
  • Standards checked — only approved farms can sell through the scheme
  • Sorted & graded — by British Wool's own experts
  • Traceability marked — the grades we use are specifically flagged for traceability

The result: we can tell you exactly which farms contributed to the wool in your product.

Meet Our Hero Farmers

The Priestleys

Tom Scott

Robert Hyde

Chris Davies

The Dobies

Meet Our Hero Farmers

The Priestleys

"We've been farming these fells for three generations. The sheep know every inch of this land — and so do we."

The Priestleys

Three people standing in a field with sheep

"We've been farming these fells for three generations. The sheep know every inch of this land — and so do we."

Meet Our Hero Farmers

Tom Scott

"People ask me if I know where my wool ends up. I say yes — it keeps people warm. That's enough for me."

Tom Scott

"People ask me if I know where my wool ends up. I say yes — it keeps people warm. That's enough for me."

Meet Our Hero Farmers

Robert Hyde

"Going organic wasn't the easy route. But it's the honest one. My flock live on grass I'd stake my name on."

Robert Hyde

"Going organic wasn't the easy route. But it's the honest one. My flock live on grass I'd stake my name on."

Meet Our Hero Farmers

Chris Davies

"Welsh wool has a resilience that comes from the hillside. You can't replicate that. It has to be earned."

Chris Davies

"Welsh wool has a resilience that comes from the hillside. You can't replicate that. It has to be earned."

Meet Our Hero Farmers

The Dobies

Their dedication is evident in the steps they’ve taken to make the farm carbon-negative, a rare achievement in the agricultural world!

The Dobies

Their dedication is evident in the steps they’ve taken to make the farm carbon-negative, a rare achievement in the agricultural world!

FAQs

A lot number is the unique code assigned to a specific batch of wool. Think of it like a passport for your bedding. Every Woolroom product carries one, printed on the care label sewn inside. Enter it on our search page and it will tell you what farms have contributed to our product.