Behind every Woolroom mattress is a community of skilled farmers committed to raising sheep with care and integrity. The wool they provide is not only sustainable and renewable but also traceable back to their farms. This ensures every mattress you sleep on carries a story of British craftsmanship, quality, and responsible farming. Discover the farmers who make your mattress naturally better.
Wool ID: Mattress Collection Farmers
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Adam Hirst
Adam has spent more than a decade shaping Woolroom’s digital growth, specialising in eCommerce and digital marketing. Based in the UK, he loves using data to make a real difference. Outside of work, Adam enjoys football, rugby and golf, and life at home is happily chaotic with his two young boys.
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