V-Shaped Deluxe Washable Wool Pillow

Fully Farm Traceable and Machine Washable

Following the launch of our Luxury Organic Range, we are delighted to be able to introduce traceability into our best-selling Deluxe Range of wool bedding. Full traceability combined with genuine machine washability make this bedding range quite unique. Our wool in our Deluxe range has always been sustainable, renewable, biodegradable and machine washable. Now, it is also fully traceable!

Wool is already a fundamental part of the Woolroom DNA when it comes to bedding, mattresses and accessories, so our focus has always been on buying the right kind of wool, as your comfort is at the forefront of our mind. We have always been proud of our ability to offer high quality, clean and responsibly sourced wool. With the introduction of our traceable wool, we can now offer definitive proof of the sustainable, ethical nature of our wool - right back to the very farm.

We can guarantee that the wool we buy has been grown responsibly, the sheep have been looked after and the land well managed, but most importantly that British farming communities are being supported. Our exclusive relationship with Woolkeepers is an industry first, and assures the next step of our evolution of our supply chain, with 100% British Wool that's traceable right back to the farm. This exclusive relationship for our Deluxe and Luxury bedding ranges is the first of its kind here in the UK and is spreading the awareness of where the fibres are sourced - and just how important it is to know what goes into your bedding.

This relationship means that every part of our supply chain from a Woolkeepers assured farm onwards is robustly audited, from the collection, washing and combing of the wool, to going into a carefully hand-crafted Woolroom Traceable product that is identifiable by a high fibre quality, strong animal welfare policies and full farm provenance.

Leaders in Machine Washable Wool Bedding

It is impossible to make a wool product machine washable without using some form of treatment on the fibre. It is complex and requires a lot of skill and knowledge. In fact, it has taken us over a decade to perfect a range that performs flawlessly, without losing any of the quality or performance that customers expect from Woolroom products.

Ordinarily, if you wash wool, the moisture, heat and movement in the machine will cause it to felt and shrink. You might get lucky and get away with a single delicate wash, but over time the natural fibres will start to damage and clump beyond repair. Our Deluxe range overcomes this as the British wool we use is bathed in a chlorine solution, which smooths out the natural barbs you find in wool (these are what cause untreated wool to shrink, clump and ultimately felt).

The solution is then thoroughly rinsed out of the fibre twice to ensure there is less residual chlorine than you'd find in tap water, and doesn’t affect the performance of the fibre whatsoever. Some brands claim that their wool bedding is machine washable, but unless the wool is treated in this way, it simply cannot withstand the vigorous motion of a washing machine combined with warm water.

Is this process safe?

In March 2018, we tested our all three bedding ranges (including Deluxe) at the University of Bangor for chemical off-gassing and residual chemicals. We are very pleased to announce that no traces of chemicals or harmful toxins were found in any of the three bedding ranges. In addition, the above prcoess achieves Oekotex Class 100 standard for safety. Woolroom is once again leading the way in providing the safest and most natural sleep option whilst also delivering practicality.

The Woolroom Difference

Compared to other types of common bedding fills like feather, down, and synthetics you'll notice a difference immediately. All of our Deluxe range of bedding is designed to keep you sleeping for longer at just the right temperature as wool is a true natural super fibre ideal for sleeping on and under! The unique combination of fillings allows this range to manage heat and moisture effectively to reduce humidity throughout the night, bringing you a natural healthy sleep. If that's not enough, all Woolroom products are free from chemicals and fire retardants providing a 100% natural, clean sleep.

Sustainibilty is a big part of the Woolroom ethos which is why we're completely committed to reducing the impact that plastic is having on our beautiful planet. All of our bedding items can be recycled and/or composted at the end of their life, and come lovingly packaged in an iconic part of the Woolroom brand; an all-natural and reusable calico bag.

Product Benefits

• Constructed using traceable British wool & unbleached organic cotton for the ultimate natural sleep
• Fully tracable back to a unique farm right here in the UK by scanning the QR code on your Deluxe product - a first for bedding in the UK!
• Sustainable, Renewable, Biodegradable, Machine Washable and now Traceable
• Machine Washable to allow for easy cleaning
• Contains no synthetic materials or fibres - the most natural night's sleep available to date
• Naturally flame retardant without any unpleasant chemicals (as tested by Bangor University, Wales)
• Naturally hypoallergenic - approved by Allergy UK
• Naturally mould, mildew and dust mite resistant