Sourced from Happy, Healthy Sheep.
With our Wool ID® programme, you can trace the wool in your bedding right back to the farm it came from.
Every one of our products comes with a unique QR code which tells you more about the people, the places - and the sheep - that helped to bring you a good night’s sleep.
"With Wool ID®, we had a vision to take traceability to the next level" Read more about Woolroom's mission!
Now you can trace back to the sheep that gave you better sleep! Our exclusive Wool ID® programme helps you rest easy knowing that when you buy from Woolroom you're buying wool that is the highest quality, sustainable and responsibly sourced from happy, healthy animals. Simply scan the QR code on our bedding and mattresses and seek out your sheep!
And it's not just our sheep that are well cared for, our craftspeople are too! Woolroom products are tailored and handcrafted by the finest craftspeople in the world who spin time, love and care into every item so you enjoy better sleep, naturally
Wool: Great for You and the Planet
We only partner with trusted farms to make sure our wool is responsibly sourced from happy, healthy animals. Our traceable wool programme means you know exactly where your bedding is coming from and that the highest quality is guaranteed.
Every Woolroom product is renewable, sustainable and will keep you comfortable for many years. When it reaches the end of its life, it decomposes in less than 18 months. Compare that to the hundreds of years that synthetic bedding can take to decompose, and Woolroom bedding not only helps you rest easy, it's great for the planet too.
From Sheep to Sleep
We source only the finest quality fully traceable wool from British farms that follow the highest standards. At every stage we’re committed to fairness and sustainability - and we’re immensely proud that this is fully traceable through our Wool ID® programme.
FAQs
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After shearing, the wool is processed at our own facility, where it’s checked, sorted, graded and classified.
We’re sleep environment experts with 150 years’ experience in sourcing the very finest wool and textiles. So we know the importance of selecting the perfect wool type, ensuring our products perform better, deliver greater comfort and last longer.
Craftsmanship is at the core of the products we make. Once scoured and processed, the wool makes its way to our workshop, where it is handcrafted by our highly skilled artisans
It’s not just our wool that’s sustainable. We’re also on a mission to eliminate plastic from our packaging. All our bedding products come in reusable calico storage bags, we ship our products in recyclable cardboard wherever we can - and our products are delivered to you using the most environmentally friendly courier partners we can find.
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Once your products are with you, you'll find a QR code on your tags. Scan the code with your phone to see exactly where the wool in your bedding came from and get to know the farmers that rear the sheep.
By the time your head hits the pillow you can look forward to a rewarding sleep, knowing the journey your bedding or mattress has been on to reach you.
Traceability - The Responsible Choice
We’re committed to doing the right thing - for people, for animals, and for the planet. This means we seek out sustainability and ethical sourcing in everything we do.
With the Wool ID® traceability program, you have the peace of mind of knowing exactly where your bedding has come from and the processes it’s been through on the way.
Global textile production is one of the most polluting industries in the world, producing billions of tons of CO2 and devastating habitats. But with our commitment to sustainable practice, we look to reduce that impact while delivering quality products.
Wool is naturally sustainable, renewable and biodegradable - an all-round kinder option for the environment. We’re working to ensure our products are free from synthetic fibers and harsh chemicals and vetting our processes to ensure our products are the safest and cleanest. You’ll find less chlorine on our wool after it’s been through the super wash process than in the drinking water in your tap at home!
We conducted pioneering research with UK universities and industry partners to create sustainable products that are scientifically proven to help you sleep better and more naturally. Our wool bedding is also the only natural solution to be awarded Allergy UK’s Seal of Approval.
Priestley Family
Classic Collection
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As a family-run business, we understand that the future of any industry is in its people











