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Sustainable. Renewable. Biodegradable. TRACEABLE.


So, what is traceable wool?

Do you know where your sleep comes from? As the UK’s first traceable wool bedding company, we offer ethically produced wool from a flock of happy, healthier sheep that are cared for by our farmers.

Traceability offers complete transparency on the source of your bedding – from the farm right through to your bedroom.

Why is traceability important?

With product traceability, the movement of materials is recorded from farm gate to shop front, providing sourcing integrity and showcasing positive animal welfare. It allows you to understand exactly where your bedding comes from. And as you spend 1/3 of your life in bed (an average of 26 years), your sleep environment deserves a second thought.

The journey: From sheep to sleep

Our traceable wool is fully GOTS certified, and sourced from soft, downs type wool from breeds such as Poll Dorset and Texel’s. These are nurtured and cared for by our experienced farmers. The wool is then graded, scoured and washed twice before it is delivered to our factory – all before being carefully quilted and lovingly crafted into our high-quality bedding.

Organic farming: What does it mean for your sleep?

In line with our 5 Freedoms, the farms that our wool is sourced from are independently verified and audited for complete assurance. With no use of pesticides or toxic chemicals, our sheep have been fed on organic pastures for at least two years. But what does that mean for you?

Organic farming leads to happier, healthier sheep, which ultimately produces better quality wool bedding for the most natural and sustainable night’s sleep.

Find out more about the 5 Freedoms.

Happy sleep, happy planet

Wool is already environmentally friendly, and now we’re adding traceability into the mix. Alternative bedding fibres contribute to climate change and there is an increasing threat of non-ethical supply chains. This is why we’re passionate about working with eco-friendly materials in both our products and our packaging. As standard, wool is a natural, sustainable, renewable and biodegradable fibre. By making our products traceable, we’re ensuring that our wool is sourced from farms that match our ethical values.

Always strive to do right by the environment with traceable wool.

Why choose wool?

Rumour has it that wool bedding is itchy, hot and not as natural or sustainable as cotton… But that’s not the case with Woolroom. Not only does our wool provide a soft, comforting sleep environment, but it comes with multiple health benefits, too. From naturally hypoallergenic qualities to temperature regulation.

Debunk more wool myths with Woolroom.

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