Craft & Quality
We're all about partnerships - with farmers, craftspeople, and you. We believe in investing in the best, ensuring that these invaluable trades continue to thrive for years to come.
Craftsmanship and quality are all about the little things, the attention to detail, the dedication that goes into every stitch and seam. When something is crafted with care and precision, it's not just a mattress or a comforter — it's a work of art that brings joy and satisfaction every time you use it.
And the best part: quality craftsmanship means durability. It means your favorite pieces last longer, reducing waste and making a positive impact on our planet. We're extremely proud of the quality of our products and the difference they make in your life, night after night.
Finest Factories
Our wool bedding is made in the finest bedding factories in Europe, using years of expert knowledge to craft the highest quality bedding products.
Our bed linen is expertly woven in the renowned Guimaraes region of northern Portugal, by the world's leading craftspeople and individually piece dyed giving a consistent shade across the collection.
Our mattresses are hand-crafted in South Carolina, USA in a traditionally British way by craftspeople with decades of experience in working with natural fibers.
We work closely with family run factories who provide a kind working environment, competitive pay and regular breaks for their workers. All of our factories adhere to strict independent regulations in their respective countries.
Infusing your sleep with over 150 years of expertise.
From Sheep to Sleep
Our Wool ID® program provides traceability and transparency on where the wool in our products come from.
Every one of our products comes with a unique QR code which tells you more about the people, the places - and the sheep - that helped to bring you a good night’s sleep.
Knowing the origin of where our wool came from allows us to hand select the best quality and correct type of wool for each individual product. This includes paying a premium for our wool to help support the industry’s survival.
We work closely with the farmers as well as British Wool and adhere to the 5 Freedoms outlined by the UK Animal Welfare act 2006.
The right breed, for the right need
We hand select the most appropriate wool for its use.
The length of the fiber (staple length) and the thickness (micron) are critical when making the perfect bedding or mattress.
Our bedding uses a shorter staple length but needs a thicker (but not too coarse) micron to ensure good bulk and insulation. Our mattresses use a slightly longer staple length and a coarser wool with a good crimp (spring).
By using the right British wool, which incidentally is the best wool type in the world for sleep products, will increase resistance, comfort and longevity of life.
It’s all in the details.
Luxury can be found in each small detail of our bedding. Each have been carefully and thoughtfully considered to ensure comfort and quality.
Tab-free zippers on all our pillows mean they lie flat and there is no risk of sleeping on something uncomfortable.
We have expertly quilted our duvets, toppers, protectors and pillows to ensure there is even distribution of wool and no migration of fillings over time.
All our mattresses are handcrafted. We hand-tuft each mattress to ensure no movement of fillings.
Our washable bedding is a world first. We are the only truly washable wool bedding and have dedicated years of research into the process of washability. Washable bedding is where clean sleep meets practicality.