Welcome to Woolroom – The home of natural, healthy sleep across the globe.
Woolroom was founded in 2008 by Jo Dawson, a fourth generation of a Bradford wool merchant family. Backed by 150 years of sourcing the finest wool from around the world. Woolroom’s mission was to try and break the frustration surrounding the undervaluing of this incredible fiber. Farmers were paid less than the cost of shearing their sheep and over the generations, the wider consumer had forgotten the benefits that wool brings to the home. It was on this backdrop that Woolroom was founded.
Woolroom’s goal was to break the stigma surrounding wool. It has commonly been viewed as a fiber that is more suitable for cooler climates, is difficult to care for and is itchy and scratchy to touch or wear. Woolroom’s aim was to re-educate the consumer on how wool’s amazing benefits could far outweigh any historic negatives. Whilst developing and sourcing products from around the world, there was one key development at the core of its business - machine washable wool bedding. This natural and sustainable fiber could regulate temperature, be washed at home, and when encased in soft cotton, could be used in the bedroom environment.
Chris Tattersall joined Woolroom in 2012 as a shareholder and Managing Director, laying out a vision for the business to expand its routes to market and focus on solely on the sleep environment. Chris, with 16 years of experience in the Textile and sleep industries in the UK, was able to develop the most natural collection of sleep environment products in the UK - with the right wool from the right breeds of sheep, coupled with other fabrics such as organic cottons.
In 2017, Woolroom expanded its routes into North America, seeing a huge demand for our products as they are all focused around delivering natural sleep solutions to the rising problem of allergies, over-heating (exacerbated by the growth in memory foam & latex mattresses and polyester bedding) and lack of deeper, regenerative sleep. Woolroom’s unique machine washable wool allows customers to “cocoon” in wool, while its customizable bedding sets offer customers a tailored sleep solution that suits their particular needs.
In the midst of the pandemic, 2020 has seen the launch of its traceable wool programme within its Classic, Deluxe Washable and Luxury organic collections as well is in The Wooly Collection (through QR codes on the finished products). All farms are independently audited to ensure they achieve the required UK laws in animal husbandry. This means that wool used in all Woolroom bedding and mattress collections will be fully traceable back to a group of farms in the UK. This is a huge step forward at a time when ethical sourcing is becoming ever more important.
Our Promise to You
At Woolroom, we know it’s important to do right by our farmers, the environment, the future and you. That is why with every product you purchase from us you’re guaranteed the highest quality, highest levels of sustainability and ethical sourcing as well as a product that not only looks amazing, but performs better than anything else available.
Farmers: We support hardworking British farmers by sourcing some of the world’s finest wool. In association with Woolkeepers ™. All our wool comes from farms that adhere to the Five Freedoms, enshrined in the Animal Welfare Act, 2007. We don’t source wool from anywhere that doesn’t guarantee healthy, happy animals.
Environment: At every step, we look for eco-friendly materials to use in our products and packaging as well. The outer casing on our Deluxe and Luxury wool bedding ranges is high quality unbleached, organic cotton. Non-organic cotton uses 16% of the world’s insecticides and 24% of the world’s pesticides, putting our environment at risk of harmful contamination. We’re here to reduce that impact.
In regards to packaging; we refrain from using plastics wherever possible. Our bedding is packaged in unbleached calico bags that can be used again and again as an environmentally friendly storage solution.
Future: We believe in sustainable and clean living. Because Wool is a natural fibre, it is biodegradable in nitrogen rich soils and compost. So, when your Woolroom mattress or bedding comes to the end of its natural life (after many, many happy sleeps), it’s not going to hang around polluting the environment for years to come.
We hope that with Woolroom you’ll find a calming, peaceful night’s sleep with the knowledge that you are sleeping with the finest natural fibers known to mankind.
That’s the Woolroom difference.
Owner & Managing Director