About Woolroom
We’re the natural sleep environment experts that passionately believe in helping people enjoy the benefits of life changing sleep naturally. For anyone who wants to enjoy better sleep, Woolroom is dedicated to providing the right solution that is scientifically proven to promote better sleep, using the incredible natural qualities of wool to help people live healthier, happier lives.
A Message From Our Owner & President
The Woolroom Story
Woolroom is a family-run business founded in 2008, which grew out of 150 years of experience in sourcing the finest wool and textiles. Originating in Bradford, the “Wool Capital of the World”, Woolroom set out to create home textiles crafted with British wool and other natural fibers designed to deliver the very best night’s sleep. Since then, Woolroom has expanded into global markets taking its offering to all corners of the globe, cementing itself as a world leading brand within the sleep sector.
When Woolroom began, synthetic, unethically produced fibers in bedding were all the rage. Wool had become so undervalued that the only viable option for farmers was to burn it, affecting livelihoods and the planet. The thing was, this incredible fiber holds the power to help us sleep better, naturally. So we got to work creating a responsible choice. We made it our mission to ensure wool’s rejuvenating properties weren’t put to bed - at least before being made into wonderful bedding and mattresses.
As a family-run business, we understand that the future of any industry is in its people. We’re committed to doing the right thing by improving the lives of British farmers and their animals. Now, every farmer gets a fair price for their wool clip, and their sheep receive humane, ethical treatment for happier, healthier lives. Through our Wool ID® Traceable Wool Program, all of the wool that goes into your bedding and mattresses are fully traceable back to a farm in the United Kingdom. Transparency throughout the supply chain is key, we are proud to be the only fully traceable wool bedding and mattress provider in the world. From Sheep to Sleep is our motto.
Scientifically Proven to Promote Better Sleep
From day one, we wanted everything we do to be backed by science. So we teamed up with leading researchers across the world to test whether our bedding and products really can live up to their claims. In short, they did and no other fiber type can match the performance of wool.
Read More in our Clean Sleep Report
Only the Highest-Quality Materials, Period
We source premium raw materials, like pure European flax for our linen collection, and 100% Organic Percale cotton for our crisp, hotel style sheets. Each material is meticulously sourced from the very best locations across the world to deliver high-quality performance for many years to come.
Learn About our Certifications
Crafted with Love by the World’s Best
From expert European craftspeople to fourth-generation American mattress makers – our partners bring our home essentials to life with care, sophistication and high-quality.
Get to Know our Handcrafted Collection
From Sheep to Sleep with Full Traceability
We source only the finest quality fully traceable wool from British farms that follow the highest animal welfare standards in the world. At every stage we’re committed to fairness and sustainability ensuring our ethically sourced wool is bought from suppliers that guarantee their wool is from healthy, happy animals. If it isn’t we simply won’t buy it.
Learn More about our Wool ID Program
Leaders in Innovation and Design
Over the past few years, Woolroom has significantly advanced in innovation and design, positioning itself as a leader in sustainable and health-focused bedding. Initiatives like truly machine washable wool bedding, our Wool ID® traceable wool program, the world’s first GOTS certified washable organic bedding range and our micro-coil and wool mattress topper. Woolroom's recent innovations are revolutionizing the bedding industry.
Award Winning Quality & Recognition
A Place to Learn and Talk All Things Sleep
Our Learning Center is your go-to resource for all things wool and sleep. Here, you'll discover how wool can transform your sleep experience, from its natural temperature-regulating and moisture-wicking properties to its role in creating a healthier, more restful night. Whether you're curious about the science behind wool bedding or looking for sleep tips and insights, our Learning Center is here to guide you.
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Blogs
What is the Best Bedding for Night Sweats?
Choosing the right bedding can make all the difference. Start by opting for breathable, moisture-managing natural fiber in your bedding like wool, covered in an organic cotton outer.
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Resources
The Best Bedding For Hot Weather Will Surprise You
When you think of ways to avoid overheating at night, buying a wool comforter is probably not your first thought. We're here to myth bust and share the compelling scientific evidence for why wool is the best fiber for hot sleepers.
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Resources
Why Do You Overheat At Night and What Can You Do About It
Waking up hot and sweaty? You’re not alone. From hormones to memory foam, many factors can spike your sleep temperature. Wool bedding naturally regulates heat and moisture, helping you stay cool and sleep deeper. Discover the difference wool can make – read on.
Read more
Your Home of Better Sleep, Naturally
A good night’s sleep isn’t just nice to have, it’s essential to better health and wellbeing. By helping you to sleep better, wool bedding is proven to improve your mood, enhance your concentration levels throughout the day and support good overall health and happiness.
Here at Woolroom, that’s what we stand for: we’re your sleep environment experts. Our 100% British wool products are scientifically proven to help you sleep better, naturally and more sustainably.
Whether your sleep is being adversely affected by temperature, allergies or asthma - or even if you’re simply not sleeping as well as you could do - we’re dedicated to finding a solution that’s right for you.
From pillows and mattress toppers to mattresses, comforters and more, we help you to create a fully tailored environment that fits your needs perfectly. Start your journey to a healthier, improved sleep today.
